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Signs You are Being Represented by an Outdated Website

A website offers more than a sneak peek into a company’s products and services. The efficiency of a website defines the brand in more ways than one could imagine. An outdated website is a blemish in the overall appearance of the business and makes it look unprofessional. In an age where the website is the doorway for 24/7 online marketing, it becomes all the more necessary to keep it updated.

What Counts as an Outdated Website?

A company should avoid an outdated website at all costs. Take a look at what constitutes an outdated website and how it affects the overall brand image.

  • The website has slower loading speed

  • The website has a declining number of visitors and fails to generate leads

  • The website is still not mobile-friendly and does not offer a good user experience

  • The website does not utilize the latest web designing trends and looks outdated

  • Lack of quality and accurate contents on the website, which also affects the content marketing strategy of the company

  • There are broken links on the website which prompts the user to look for the information elsewhere

  • The website has zero links to social media profiles. Not having a proper social media marketing strategy can have negative impacts on the company

Pointers to Keep the Website Up to Date

  • Regularly check the website loading speed

  • Make the website mobile friendly

  • Look out for broken web pages

  • Check contact page and forms in the website

  • Find and remove unused plugins

  • The homepage should properly reflect what the company stands for

  • The website should be updated with SEO rich contents

Changing online trends can sometimes overwhelm many. But this doesn’t always have to be the situation. With the right team of designers, developers, and digital marketing experts redesigning and keeping the website up to date may not seem like a tedious task. A website is the first impression the user gets about your business and services. Keep the website properly updated to look credible and professional in the eyes of your potential customers.